新京报讯（记者刘伟）由北京市委宣传部牵头的2026年北京广播电视台春节联欢活动已圆满结束。今年庆祝活动坚持“以马蹄形送春风、吉祥如意”的主题，将北京的氛围、百姓的生活、时代的风貌结合起来，打造了一场文化新年盛典。我们再次取得了不俗的成绩，收视率、人气、口碑全面收获。令人眼花缭乱的数据显示出强大的传播力和广泛的受众认知度。该剧收视率牢牢占据第一，同时更是断崖式领先当地春节档，连续13次夺得收视冠军。截至2月18日，全网活跃搜索量为2223次，同比增长22%。 400多家媒体频繁报道，2000余家已发表的报告总数。沟通冲动强烈，社会反响热烈。串珠短片构思新颖，将北京风格与民族潮流相结合，吸引了各个年龄段的粉丝。 2026年北京卫视春晚凭借创意编排和内容创新，给大家带来热烈反响，引领时代潮流。索福日CSM35城收视率2.41%，在当地春节联欢晚会上连续十三届获奖。欢网、酷云、索福日等多网数据位列同期当地春节节日第一名。今晚的派对以四部原创短片为基础。展现京城烟花的《春天来了》、记录生态之美的《追光者》、致敬父母的《最美的人遇见最美的人》、传递城市温度的《我给大树织毛衣》，描绘了一幅温暖而有力的画卷。f时代。 Tsai Ming’s “Ma Sister” evokes memories of Beijing style, “New Year’s Eve” with the legend of the phoenix enlivens the New Year atmosphere, Times Youth Group’s “To the Top” highlights the vitality of young people, and Da Jiangwei and Xie Na’s “Sunshine” conveys happy energy. 40 programs are presented in a relaxed and intertwined manner, including “The Little White Rainbow Horse” and a comedy flash mob appearing at Tongzhou Station. “Romance for a Day” uses the railway as the setting and laughter as the rhythm, integrating the achievements of Beijing’s construction and urban development into the romantic daily lives of ordinary people. It perfectly integrated Beijing taste, national trends and strengthte voice of the era, achieving “not a single moment of silence throughout,” successfully addressing family viewers of all ages and creating a sense of gathering for the entire family to sit back and watch.全维度精准循环分工配合，热烫《2223》的ch引爆了人们的生活，占领了银幕。 Beijing TV’s Spring Festival celebration created a network-wide communication boom with differentiated expressions closely related to people’s lives and accurate opinions of users.全网活跃搜索量总计2223次，成为新年最受欢迎的文化节目。各种话题持续发酵，舞台精彩瞬间在社交平台上持续升温。 #XiaoZe Beijing Canals Spring Festival Gala sings Sui Nianniang # #Zhou Shen sings the long ptime and highlights the warmth # #Tanjianci The Beijing Channels Spring Festival Gala debuts on stage with the new song # # and other popular artists and programs will appear one after another, arousing the audience’s enthusiasm with their powerful performances. The popularity of topics and word of mouth is increasing rapidly, and match-related content has formed a multi-layer communication matrix throughout the network, accurat能够触达不同层次的用户，实现文化深度和人们生活温情的双提升。 # TangGuoQiangOpenCultureRelicsComeTogether # #风国がし你 left# #Beijing春风狠地气# And other topics related to people’s culture and livelihood dominate the list, allowing tradition and fireworks to resonate on the same frequency. #强了了北京电视台在我家门口主持过年。 Additionally, Wan # offers an interactive experience.goes realistic, making netizens rush to register and allowing the “warmth, taste and excitement of Beijing” characteristics of the party to spread from the screen to off the screen. Online, Beijing TV’s Spring Festival celebration is a short video platformIn cooperation with the platform, they launched interactive invitations such as “Collect fireworks from all over the world”, and Xiao Zhan’s big screen “Year of the Year” integrated the truly beautiful moments of netizens and evoked emotional resonance.通过场景的协作om people’s lives and communities, such as “knitting a sweater for a big tree”, the stage content of the Spring Festival Gala is closely linked with people’s daily lives, achieving universal viewing from the screen to the street, and making the festival characteristics of “Beijing warmth, flavor and excitement” deeply embedded.and rooted in people’s hearts.北京电视台春节联欢晚会以其高质量的呈现和积极价值的表达而受到高度评价。 More than 400 media outlets, including the People’s Daily, From the emergence of national treasures such as the bronze horse-headed statue and the “Six Horses” that demonstrate cultural confidence, to robots that perform “man-machine symbiosis” to showcase Beijing’s scientific and technological prowess, to real-life scenes such as Sanlihe Park and hutong courtyards that freeze the lives and happiness of people.rsonas, the party praised him for comprehensively demonstrating the capital’s development achievements在新时代。北京卫视2026年春节联欢晚会将以亮眼的数据展现品牌实力，以真诚的内容传递新年的温暖，以感性温暖的烟花般的制作，为全球观众呈现一场充满激情的京味跨年文化大餐。北京电视台春节联欢晚会继续秉承为人民创作的初心，深耕本土文化，创新业态。我们将不断提高表现力，完善首都独特的文化名片。校对者是陈迪彦。